Production & Sustainability

CONSUMER RESPONSIBILITY

As a foodstuffs manufacturer, we assume our responsibility to our consumers in three areas of focus: Healthy Nutrition, Quality & Product Safety and Transparent Consumer Information & Communication.

HEALTHY NUTRITION

We work continuously on improving the quality of our products from a nutritional-physiological point of view. These improvements include, among others:

 

  • Reduction of harmful substances inherent in products
  • Reduction of unsaturated fats
  • Reduction of avoidable allergenic ingredients
  • Products with lower salt content
  • Products with lower fat content
  • Products for the nutrition-conscious
  • Products with natural flavors only
ENJOYMENT AT THE ULTIMATE LEVEL!

PRODUCT SAFETY

We do everything for the highest possible quality and safety of our products, including:

  • Global Food Safety Initiative
  • Appropriate risk management system
  • Management guideline available for handling allergenic substances
  • AIB audits
  • Plants with high standards in terms of hygiene and maintenance
Maximum quality counts for my snacks!

CONSUMER COMMUNICATION

We strive to act responsibly also in the way in which we inform and communicate with our consumers. We do this by (among other things):

  • Providing transparent information
  • Clear guidelines on product names | Application of new EU legislation (Food Information Regulation)
  • Promoting activities for a healthy lifestyle
  • Clear labelling guideline available
  • Signing of the EU Pledge not to advertise to children under 12 years of age if nutritional-physiological criteria are not met.
TALKING BRINGS PEOPLE TOGETHER!

WHAT WE HAVE ACHIEVED SO FAR | EXAMPLES

IT’S THE FATS THAT MAKE THE DIFFERENCE!

REDUCTION OF SATURATED FATTY ACIDS

 

75% LESS SATURATED FATTY ACIDS SINCE 2006

Simply put, our products become more valuable from a nutritional point of view when we reduce saturated fatty acids and increase unsaturated fatty acids proportionately. By using a special sunflower oil with a high proportion of unsaturated fatty acids (high-oleic sunflower oil), we have been able to gradually reduce the proportion of saturated fatty acids in our chips and specialties by 75% since 2006. The amount of unsaturated fatty acids has been increased proportionately and will continue to rise as a result of ongoing developments.

NO-FRILLS PLEASURE!

ENJOYMENT WITHOUT FLAVOR ENHANCERS

85% LESS IN ARTIFICIAL FLAVOR ENHANCERS

As part of a special program, we have reduced the amount of artificial flavor enhancers added (e.g. sodium glutamate) to our brand-name products by 85% since 2007. And we did so without compromising on the popular flavor experiences so typical of our snack products.

THE BEST INGREDIENTS!

USE OF TOP-QUALITY INGREDIENTS

50% OF OUR PRODUCT RANGE HAS EXCLUSIVELY NATURAL FLAVORS

In addition to dispensing with artificial flavor enhancers, consumers increasingly want natural flavors to be used. We are complying with this wish, only having used natural flavors in every new brand-name product since 2009. We changed the recipes for many of our existing products such that today more than half of our entire brand range is already produced exclusively with natural flavors.

THE BEST INGREDIENTS COME FROM NATURE

Products made from Austrian raw materials

50 million salty sticks pass through the baking line every day! Every year, 480 trucks bring around 12,000 tons of Austrian wheat flour to Feldbach for the production of our popular Soletti products. All our raw materials, such as flour and salt, are sourced from Austria.

WHAT WE HAVE PLANNED FOR THE FUTURE

  • Further improving product quality
  • A growing number of products with reduced salt and fat content
  • Further increasing recipes that only use natural ingredients
  • Stronger focus on single-serving packs for single use

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