Our Story

It all started in the year 1901

1901
Founding of the First Austrian Steam Bakery by the brothers Josef and Ludwig Zach
1922
FELDBACHER ZUCKERZWIEBACK (sweet rusk) is produced for the first time.
1933
Launch of BABYBREZEL
1935
The FELDBACHER ZWIEBACK rusk brand is born.
1949
Launch of our savory snacks product line, a global brand was born: S O L E T T I
1960
NEW: KÄSESOLETTI
1973
FELDBACHER BACKWARENFABRIK DR. ZACH GMBH comes into being.
1976
EXTRUDED SNACKS are incorporated.
1983
Launch of the KORNLAND brand
1985
Sale of General Mills Ltd. stakes to KELLY Ges.m.b.H. – ZACH becomes a wholly owned KELLY subsidiary. Relocation of extruder production to Vienna.
1987
Installation of our GRANOLA BAR EQUIPMENT – NEW: BEER PRETZELS
1996
NEW: SOLETTI-HAPPY MIX
2002
NEW: SOLETTI SUPER SIZE
2006
New equipment for CRACKERS and LYE BISCUITS
2008
Kelly becomes part of Intersnack Group.
2008
Kelly CEO Dr. Wolfgang Hötschl on the sale of Kelly to Intersnack Group

Video: 2012 version

2013
NEW: BREZELCHIPS & POPCORNCHIPS
2015
Dr. Wolfgang Hötschl wishes all Kelly’s employees to “stay as healthy as the company is”!

From left to right: Kelly CEO Wolfgang Hötschl, Kelly CFO Werner Luksch, head of Intersnack-Groupholding Maarten Leerdam, Kelly founder Herbert Rast, presenter Rainer Pariasek

2017
Dr. Wolfgang Hötschl hands over the management after 24 years of service
2017
The last rusk rolls off our conveyor belt.
2018
NEW: Soletti expands its cracker segment.

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